The iPhone has lost its magic

(CNN)Almost exactly twelve years ago, Steve Jobs stepped on stage at MacWorld and unveiled the iPhone, touting it as a “revolutionary and magical product.” Its unprecedented success would prove his point.

The iPhone survived and thrived despite the 2008 financial crisis and a long list of cheaper smartphone alternatives and copycats, eventually catapulting Apple to become the most valuable company in the world.
Now the iPhone appears to have finally lost its magic.

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