New Delhi (CNN Business)Silicon Valley giants betting on India’s internet boom are turning to the country’s massive music industry.
announced Thursday that it had signed licensing deals with some of the biggest record labels in India’s top film industry, otherwise known as Bollywood. The deals will allow Indian users of Facebook and Instagram to
add songs to their posts.
The announcement comes two days after Google (GOOGL) rolled out YouTube Music
in India. The music streaming version of the video platform, which launched in the United States last year, will charge Indian users only 99 rupees ($1.50) a month for a service free of ads.