Google is wading into India’s huge online shopping market
New Delhi (CNN Business)Google is making it easier for hundreds of millions of people in India to shop on its platform.
The company launched Google Shopping in the country on Thursday, allowing users to search for products in English and Hindi — India’s most popular language — and compare deals from retailers.
The service can be accessed via a new shopping tab within Google Search and through Google Lens, an image recognition app which allows users to photograph products to find out more about them.
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